I believe a gathering can be engineered as carefully as a product.
Founder of Ghee Mama Productions. Events, brand campaigns and partnerships, produced end to end.
Scroll ↓
Founder of Ghee Mama Productions. Events, brand campaigns and partnerships, produced end to end.
I moved from Dhaka to Oakville and could not find a single thing that tasted like home.
So I built the thing myself. That instinct — if it does not exist, make it properly — is the whole of how I work. It started with a jar of ghee and turned into a company, a booth, a room full of people, and three sold-out events. The difference between a gathering that is decorated and one that is produced is everything behind the day: the concept, the vendors, the run of show, the partnerships, and the content that comes out of it. I have spent ten years on the second version.
Two places that taught me two different ways to make something happen. Dhaka gave me the instinct for a room full of people and the conviction that if the thing you want does not exist, you make it. Oakville gave me the systems to do it more than once.
I run Ghee Mama Productions from Oakville. It is deliberately small, which means the person who pitches the work is the person who produces it. You do not get handed to an account manager halfway through.
Ten years across agency, nonprofit and founder roles. I also co-founded a construction SaaS platform, which is where the operational side comes from: the SOPs, the timelines, and the belief that a good event is a repeatable process rather than a lucky one.
Concept, design, vendors, run of show, and the day itself. Produced, not coordinated.
Positioning, campaign planning and the content that comes out of it.
Fifty-plus partnerships built with creators, sponsors and local businesses.
Short-form video, photography and social, produced as part of the work rather than after it.
Process, SOPs and the unglamorous machinery that makes an event repeatable.
An event, a launch, a campaign, or something that does not have a name yet. You will get an honest answer about whether it is worth doing, and roughly what it takes.
zoya@gheemama.ca
