The first one. Sold out.
A seasonal gathering built around chai, in Oakville, with no template to work from. Every element had to be made or found.
The room, the table, the signage, the run of the evening. Produced end to end, including the vendors and the partnerships behind it.
Sold out. The format became the template for everything after it.
The second one, and bigger.
The first event had proved the format. The question was whether it would hold with more people, more vendors and a colder month.
Grew the partnership list, tightened the run of show, and kept the production in house rather than handing it to a venue.
Sold out again. The partnership list passed fifty.
The one with a point of view.
By the third event the audience knew the format. It needed an idea rather than another date on the calendar.
A curated edit rather than a market. Fewer vendors, chosen, with the styling and the content built around a single narrative.
Sold out. Two hundred pieces of content came out of the three events.
An event, a launch, a campaign, or something that does not have a name yet. You will get an honest answer about whether it is worth doing, and roughly what it takes.
zoya@gheemama.ca